For CBUSA, I strategized, outlined and wrote three different newsletters – each with its own audience and purpose.

The Network Newsletter
This newsletter was for CBUSA builder members – aka, the heart of the network. I wrote and strategized this bi-monthly newsletter to keep them in the loop with everything they needed to know: company updates, can’t-miss events and the latest content like blogs and case studies. It’s the go-to source for what’s happening across the CBUSA community, all in one place.

The CBUSA Insider
For builders who are still on the fence, I created this newsletter to educate them on what CBUSA is all about. It’s used to share success stories, helpful content, upcoming builder events and shoutouts to our standout brand partners. It’s all about building trust, showing value and giving future members a real feel for what they can expect.

The Brand Partner Pulse
This newsletter is also for CBUSA builder members, but with a twist: it’s all about the brand partners. It’s used to highlight supplier updates, showcase new products and share content that helps builders make the most of those partnerships. It’s where collaboration meets communication – and I made sure it was both informative and engaging.