“The Building Code” podcast
For “The Building Code” podcast, I built out a fresh campaign strategy and helped launch new social channels to expand our reach and boost engagement – and let’s just say, it worked.
CBUSA rebrand
As part of CBUSA’s rebrand, I wrote the brand guidelines – defining core values and providing detailed descriptions of visual elements, including the meaning behind the icon – to ensure consistency and clarity across all communications.
CBUSA newsletters
I planned and wrote three different newsletters for CBUSA – each with its own audience and curated content. Between builder members and leads, I made sure every message felt relevant, on-brand and worth the read.
Case studies
I turned real customer wins into stories worth reading – writing case studies for Buildertrend and CBUSA that highlighted the people behind the projects and the results that made it all worth it.
Blogs
Whether it’s breaking down industry news, product announcements or sharing tips builders can actually use, I wrote blog content for Buildertrend and CBUSA that was equal parts helpful and human.
