Repositioning + Promotion
Breathing new life into a podcast with a smart strategy
For “The Building Code” podcast, I built out a fresh campaign strategy and helped launch new social channels to expand our reach and boost engagement – and let’s just say, it worked.
Paid advertising + Creative copywriting
Highlighting how women are reshaping the construction industry
I had the opportunity to get creative with an advertorial and full-page ad for “Building Women” magazine highlighting why representation in the industry matters more than ever.
Putting words to the why – giving clear, confident voice to a growing brand
As part of CBUSA’s rebrand, I wrote the brand guidelines – defining core values and providing detailed descriptions of visual elements, including the meaning behind the icon – to ensure consistency and clarity across all communications. These guidelines informed copy for the new website, email campaigns and social campaigns.
Branding + Style guide creation
Content + Lifecycle Marketing
Turning email into a brand experience through tailored newsletters
I strategized and wrote three different newsletters for CBUSA – each with its own audience and curated content. Between builder members and leads, I made sure every message felt relevant, on-brand and worth the read.
Crafting case studies: Customer storytelling that converts
I turned real customer wins into stories worth reading – writing case studies for Buildertrend and CBUSA that highlighted the people behind the projects and the results that made it all worth it.
Sales enablement
SEO content strategy + Driving organic traffic
Blending blog strategy with timely topics to bring builders value
Whether it’s breaking down industry news, product announcements or sharing tips builders can actually use, I wrote blog content for Buildertrend and CBUSA that was equal parts helpful and human.
