I had a big hand in bringing the CBUSA rebrand to life – specifically by writing all the copy for the brand guide. From defining the mission and values to explaining the meaning behind the new icon, I helped put words to who CBUSA is, what they stand for and how they want to show up in the construction industry.

It was one part storytelling, one part strategy and a whole lot of making sure the voice felt just right – from the bold headlines down to the tiniest tagline.