So happy you’re here!
Hi - my name’s Chelsea. I’m a marketing pro and passionate advocate for thoughtful content and storytelling.
About me
🧁 Amateur baker
When I’m not creating content, you can usually find me in the kitchen. I love to bake! Cupcakes … cookies … cakes … you name it. But my most recent obsession is sourdough. There aren’t many things better than a warm slice of sourdough with cool, melty butter. It just never fails to make me happy.
🍔 Foodie
I’m a big believer that good food makes everything better – whether I’m cooking something new at home or planning travel around the must-try local eats. If there’s a great bakery, burger joint or taco stand nearby, you can bet it’s already on my list.
🪴 Plant lover
I’m slowly turning our home into a cozy indoor garden, one plant at a time – much to my husband’s amusement (and occasional head shake) whenever I walk in with a new leafy friend. There’s just something peaceful about caring for plants and watching them thrive. The feeling of seeing a new leaf coming in? It’s magic.
Repositioning + Promotion
Breathing new life into a podcast with a smart strategy
For “The Building Code” podcast, I built out a fresh campaign strategy and launched new social channels to expand the brand and boost engagement – and let’s just say, it worked.
Portfolio
Content + Lifecycle marketing
Turning email into a brand experience through tailored newsletters
I strategized and wrote copy for three distinct email newsletters at CBUSA, tailoring content to engage different audience segments and support business goals.
Paid advertising + Creative copywriting
Highlighting how women are reshaping the construction industry
I had the opportunity to get creative with an advertorial and full-page ad for “Building Women” magazine highlighting why representation in the industry matters more than ever.
Sales enablement
Crafting case studies: Customer storytelling that converts
I crafted compelling case studies for Buildertrend and CBUSA, highlighting real customer success stories through clear narratives that showcase the impact and build trust.
Branding + Style guide creation
Putting words to the why –giving clear, confident voice to a growing brand
As part of CBUSA’s rebrand, I authored the brand guidelines – defining the mission, core values and providing detailed descriptions of the visual elements.
SEO content strategy + Driving organic traffic
Blending blog strategy with timely topics to bring builders value
I wrote engaging, informative blog content for Buildertrend and CBUSA, covering industry trends, product insights and thought leadership to educate and connect with builders.
